Purity.exe

Premium hand sanitizer with innovative scents.

Premium hand sanitizer with innovative scents.

Purity manufactured and sold a number of personal care products, but focused on hand sanitizer during the early days of the COVID19 pandemic. During the pandemic, Purity manufactured high quality hand sanitizer which it donated locally in Los Angeles and shipped to consumers across the country at cost.

Name

Purity Sanitation Products

Company

Purity

Category

CPG / E-Commerce

Platform

Shopify

Company

UberMedia / Near

Category

Location Analytics

Platform

Web App

Period

2019 - 2020

Project Type

Manufacturing, Logistics, Packaging Design, E-Commerce, Marketing

Responsibilities

CoFounder

Project Type

Product Design, Product Management

Responsibilities

UX / UI Design, Product Management, User Research, Product Vision, Product Strategy

Responsibilities

UX / UI Design, Product Management, User Research, Product Vision, Product Strategy

Hand Sanitizer.

Hand Sanitizer.

This was a very complex project that had to operate in a challenging business environment. Manufacturing was a major challenge due to supply chain constraints, and we were forced to be agile with our product lines and packaging. Other challenges came from managing marketing costs against for-profit competitors, who's price-gouging eventually removed the ability for small companies to advertise hand sanitizer on the most common ad-networks.

Despite these challenges, we were able to manufacture, supply, and donate large amounts of hand sanitizer to consumers and medical professionals around the US. I'm proud of the work we did to help increase the supply, and of the quality of our products. We worked extensively to craft the perfect formula, and I can still say that I haven't encountered a higher quality hand sanitizer product than our own.