PR is a really interesting industry to me. Despite the speed at which tech has changed both media, and marketing, PR has remained largely the same at it's core. It's an a relationship-driven business that seeps into the media that we use to understand the world. As a result, it's powerful but difficult to access. Most benefits are reserved for companies and individuals with large budgets.

However, the media landscape is changing. More and more people get their news through social media, and most only read headlines. Individuals are curating their own audiences through LinkedIn and other networks.

This means that workers already have the ability to reach their most important readers through their existing connections. The reach of large publications isn't necessary to accomplish messaging goals. Embranda empowers workers to tell their own stories through small publications where they will have the most impact on their relevant audience.